Category: Service Design
Virtual Reality: Stepping Into the Next 5 Years – Beyond the Headset
Remember those clunky, early VR headsets? The ones that promised so much, but often delivered motion sickness and pixelated worlds? Well, forget those. Today, VR is shedding its experimental skin, evolving into a technology poised to reshape how we live, work, and learn. Over the next five years, we’re not just talking about gaming anymore; […]
16 December 2024
AI: The Unseen Architect of Our Future
As an Designer with an Industrial background, I have been fascinated by the potential of AI to revolutionise product design and development before it became mainstream interest. Imagine a future where AI-powered design tools can rapidly generate countless design iterations, optimising for factors like ergonomics, aesthetics, and sustainability. This would not only accelerate the design […]
Redefining Loyalty: Learning from the East
In the realm of customer loyalty programs, the UK, historically a pioneer, seems to have lost its way. While programs like Nectar and Tesco Clubcard once held sway, they now appear lackluster compared to innovative programs in Asia and Europe. This has also to do with asia pacific users, more specifically in Hong Kong that […]
26 October 2024
A Tale of Two Digital Worlds: UK vs APAC
In 2023, the digital landscape diverged significantly between the UK and APAC. While the UK often led the charge in technological innovation, it seemed to lag behind in the realm of user experience (UX). This disparity was particularly evident in three key areas: self-service kiosks, mobile apps, and customer loyalty programs. Self-Service Kiosks: A Frustrating […]