Category: Loyalty Program
Redefining Loyalty: Learning from the East
In the realm of customer loyalty programs, the UK, historically a pioneer, seems to have lost its way. While programs like Nectar and Tesco Clubcard once held sway, they now appear lackluster compared to innovative programs in Asia and Europe. This has also to do with asia pacific users, more specifically in Hong Kong that […]
30 November 2023
Loyalty is Lost: Where Did the UK’s Love Affair with Points Disappear?
Remember the days of excitedly collecting Nectar points, dreaming of that tropical vacation or the sleek new coffee machine? Fast forward to 2024, and the UK’s customer loyalty landscape feels like a deserted shopping mall – once bustling programs are closing down (RIP Works.co.uk) and the remaining ones seem to have forgotten the “loyalty” part. […]